You may know how to find keyword phrases that people are searching for in search engines. For that purpose, you can use different free and paid Keyword research tools like Ahfer & LongTailPro. But here we’ll discuss keyword research from a different perspective.
How you can use Social Media like Facebook, Twitter & LinkedIn to find out trending conversations going on? And how to pull out some amazing keywords from those conversations?
That would definitely help you to run a profitable advertising campaign, market your business using perfect keywords and find some interesting topics to write on your blog. That will surely help you to get the actual targeted audience for your blog posts. Gives you a proper road map to follow for your business cause keyword research plays a key role in any online business.
1# Facebook Trends for Keyword Research
Facebook is the biggest social media platform and also being a great source of content marketing for advertisers. But some time advertising campaigns may not help you to get the actual targeted audience. This is because of not having proper keyword research for your advertising campaign.
The first thing, make sure to do a lot of keyword research. It might take a day or a week to search through and drilling down the best facebook fan page keywords you should be targeting in your ads. So, how you do it? Let’s just say you are selling an online book on self-improvement and personal grooming.
Then you should be familiar with a great motivational speaker “Jim Rohn”. So if you search for his fan page on facebook. You will find a more specific audience for your product and they are going to love it.
Here what you need to do is, note down all these pages on a notebook. This will give you and deep insight about where your target market is already hanging out on facebook.
So now when you are going to create facebook ads. you can search the keyword “Jim Rohn” and see some more details about Jim Rohn for example:
- What is the range of age limit for your target audience?
- From which country your targeted market belongs?
- There lifestyle, whether they belong to a business background?
- There relationship status and much more.
You can check out the other demographic options available in your Facebook ads manager. The “Like pages” option will show you a great idea about similar pages and their keywords. you can add these keywords in your “additional interest option”.
Here you can drill down and more relevant terms to see how much more audience you can target in a particular niche.
2# Keyword Research Using Twitter Trends
Twitter is very popular among Politicians, Media Celebrities like Models & singers from all over the world. It provides a great platform for famous celebrities to interact with their fan audience. You can use twitter trends to get an idea about the top trending topics on twitter.
Like facebook, you can not run an advertising campaign on twitter. On the other hand, you can find some good trending topics on twitter, write a great and detail post on it and share on your Twitter account.
You can increase your monthly visitors by sharing your blog post as much as you can. If you are sharing one daily make it ten. You don’t need to do it manually for this purpose you can use tools like Buffer.
Where you can add all your posts in a queue schedule your daily time for sharing and this tool will automatically share your posts on daily basis.
The Twitter search bar helps you to find any topic whether its trending or not. You can easily filter the results accordingly. If you want to find out how many links are shared on twitter against a keyword.
Just enter the keyword in the search bar, write “filter: Links” and press the enter button. A list of shared links will appear. You can add more filters and see the exact tweets against a specific keyword.
3# Instagram Hashtag Trend For a Keyword
Instagram is also a very famous social media platform among people. If you want to rank in the hashtag on Instagram here are the simple tricks you can use to do it.
The first thing you need to do is to figure out how many likes, shares and comments you get on your content just after a couple of hours of posting. Because that is when you have the highest chance of ranking in hashtags and that depends on how much engagements you have on your content.
There are different hashtag searching tools. Most of them are paid but they cost not very much. You can easily buy any hashtag searching tool that will help you to do proper research on hashtags according to your niche.
So, paid hashtag finder tool actually gives you a lot more searching features then as compared to a free one. You can add any keyword you want to rank for according to your niche. Then you can add the minimum number of post for a hashtag and also the maximum number of posts for that keyword.
Then comes the part of likes. Before you select the min number and max number of likes. You should keep in mind your total calculation of likes and comments. Then select the range accordingly.
I personally suggest you go for low competitive hashtags first where you can easily rank as trending. You rather get ranked more on lower hashtags then not at all on bigger hashtags.
4# Keyword Research for YouTube
There are some great tools that will help you find the best keywords for your Youtube channel. You can also use Youtube to get some amazing topics to write on your blog. For this purpose, just hower over the search bar and type in any keyword related to your niche. You will get a list of videos on that topic.
Youtube provides you some amazing filters for your search queries to show more accurate and filtered results. Examples,
- You can select the upload date for a video by latest videos published this year.
- You can change the duration of a video accordingly.
- There are also some features available. you can choose a suitable one for you.
- The most important feature is “Sort by” which helps you to filter videos with view counts and ratings.
Using this feature you can get an idea about where you should target a specific keyword or not. And if you are targeting that keyword, how much difficulty you can face for such keyword.
There are a lot of social media platforms like LinkedIn, Pinterest and many others which you can use to find the latest trending topics. You can find a lot of free and premium tools which help you get a detailed idea about the difficulty of trending topics and much more about it.